Finding North

Measuring our performance and the path to lasting impact

When we are being resourceful and working at our best, it not only feels great, but our output and results soar alongside our reputations.  It’s a long road to perfection and a journey that may never end, but it starts with setting ourselves and our teams realistic goals and asking for feedback on a regular basis.  Something I’ve found particularly helpful in keeping on track is a self-initiated rating process.  I rate my performance out of 10 and ask my clients to rate me at the end of each meeting, project or workshop. I aim to deliver at a 9/10 or higher – it’s simple – I set my bar high.

If the project or my own performance only scores a 5 out of 10,  that’s not going to build anything and it’s only a point away from 6 which is not worthy of  leadership or inspiration by a long shot. So I sit down with the team or my client and learn from the experience.

When I score 7 which is ‘good enough’ as a rule or maybe an 8 which is ‘very good’ I know there is magic left in me to deliver. I then look at how I can evolve what I have done. What extra did I need to do to score higher.  Did I need to react faster, have more clarity, be more courageous? I refocus to get back to top performance. Good enough doesn’t inspire myself or others.

And when I score 9 or even a 10 which I regard as ‘awesome’ I celebrate for a moment and then work out who else I can take this project or approach to, in order to realise the potential fully.

So go for your version of ‘awesome’, set yourself and your team some measurable goals, ask for feedback, learn from peers and prospects alike, and be the best version of you that only you can be.


Daniel is an experienced branding specialist having served organisations of all sizes from start-ups to PLC’s over more than 25 years. He has led strategy, sales and creative teams delivering growth through engagement and communication programs.

He is often called in by entrepreneurs and business leaders to work with them and take their leadership teams on a turnaround journey for sustainable relationships and profitable growth. This is achieved through identifying the opportunities in processes and messaging and gaining clarity on the beliefs and behaviours of those in leadership and management, that enable them to fully realise their potential.


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