Finding North

All posts in Branding 1) There is only ONE centre-point to the Brand … Brand values, Brand roll-out and Brand engagement depend on 100% clarity regarding the single differentiating factor, that defines the benefit derived from the Brand proposition. Do you know what that single factor is for your brand? 2) Don’t borrow Read more

Branding – Science or Art?

Categories: Branding
Comments Off Some of the best Branding experts in the field travel with a tool-kit full of models, pyramids, matrices and flow charts. “Tried and Tested” is often offered up, usually at the pre-engagement stage, during discussions at early planning meetings with the Agency or Branding Consultants in question. But how Read more