Branding, Brand Creation, Brand Management, Corporate and Personal Identity work
The visual manifestation of the brand 'flag' - the Logo, although satisfying to re/create, is only a cosmetic manifestation of a far deeper reality. Every organisation performs better and communicates more powerfully when its values, purpose and goals are clearly understood by both external and internal audiences. Branding is a catalyst for change.
Finding North offers full corporate Branding services (Advisory & Creative) as well as a proprietary Personal Brand consultancy process for individuals.
World leading electronic components company, Transonics PLC, commissioned Finding North to take them through a rebranding. A rigorous and enjoyable process followed, that involved both management and front line sales personnel. Values were clarified, whilst messaging to various audiences were looked at anew. Then we took out the colour pencils! The next generation of this global family enterprise was armed with fresh tools. This branding process was the precursor to overhauling their web site and sales collateral across the board. If you liked the look of the logo marque and are curious to see how the brand translates across to their website just click here. www.transonics.com If you'd like to know the full story behind the logo just ask!