The vehicle leasing subsidiary, Capital Bank, briefed us to produce a customer magazine as well as direct marketing materials in order to to make them first choice amongst companies with vehicle fleets UK-wide. Initially, the client concept was a consumer-facing ‘driver campaign’, however we recommended and the client accepted a ‘purchaser’ campaign aimed at managing and finance directors instead. Thus ‘In Form’ magazine was born and published to news- stand quality. Packed with information and ‘cushioned with entertainment’, the client testimonial commented on the professionalism and detailed planning of the project as well as their enjoyment of the process thanks to a team that was a pleasure to work with.
Categories: B2B, Corporate Communications, Financial Services