Finding North

Merchant Investors

With over £1.5 billion assets under management, award winning pensions and investments company Merchant Investors, like any company, has had to weather some stormy seasons along the way. Craig Leonard and Daniel Frohwein, creative partners for nearly 15 years, brought together MI’s trade- facing and a consumer-facing brand identities, forging them anew into a single effective logo marque. A ground breaking ‘body parts’ advertising campaign followed, resulting in record-making response levels and business results. Prior to this, the team also relaunched ‘In-Touch’, the customer magazine, running a turnkey publishing project for 3 years.

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