The brief was to devise a name and a look that would encompass both a physical and web based offering, relating to the full breadth of the ‘Wellness’ market, yet staying focused on the unifying theme of ‘natural health’ at the core of the business. With hindsight, The Natural Health & Wellness Centre seems an obvious name and the visual brand marque, somewhat ‘familiar’. There were many possibilities when it came to naming the new brand, however the final choice of name took on board web-critical search string criteria as well as being a self-explanatory name of what the business is. The triquetra logo was based on a pre-existing style that needed to find a fresh and clean expression. Colours chosen were based on a ‘nature’ theme and represent purity of natural sources.
Categories: B2B, Health & Fitness, Identity & Branding