Blue chip owner of international security brand ‘Norton’, Symantec UK required a B2B channel communications solution. They required something that would be inviting to actually read, flexible for monthly changes, yet keeping within the corporate brand guidelines without exception. We created ‘Source’, a clean yet highly flexible monthly newsletter, cleverly folded from A3 for a distinctive format. Various advertisements, for use by channel partners were also devised along with product cards in ‘bookmark’ formats, keeping to brand guidelines, but finding fresh means of stand out in a busy market.
Symantec wrote to us “Never has a small agency understood our brand and represented it so well in such a short time”.
Categories: B2B, Corporate Communications, IT