Europe’s leading independent provider of acute mental health care engaged Finding North’s founder, Daniel Frohwein, and his creative team, to deliver a direct marketing campaign for both OCD (Obsessive Compulsive Disorder) and Depression. Aimed at the general public in specific postcode areas, homes and GP practices were targeted with posters and flyers that encapsulated both the identifying nature of the conditions, as well as the hope that there is someone to turn to. Detailed research with clinicians as well as patients, led to the perfect balance of powerfully promoting a solution without adding to the darkness experienced by those in imminent need. This work is particularly relevant to those who appreciate the fine balance between design/ images and content/messaging. Both were given full dedication by the entire team.
Categories: B2C, Corporate Communications, Health & Fitness