World leading electronic components company, Transonics PLC, commissioned Finding North to take them through a rebranding. A rigorous and enjoyable process followed, that involved both management and front line sales personnel. Values were clarified, whilst messaging to various audiences were looked at anew. Then we took out the colour pencils! The next generation of this global family enterprise was armed with fresh tools. This branding process was the precursor to overhauling their web site and sales collateral across the board. If you liked the look of the logo marque and are curious to see how the brand translates across to their website just click here. www.transonics.com If you’d like to know the full story behind the logo just ask!
Categories: B2B, Identity & Branding, IT