We are partnering with Courtney Downing Estates to drive revenue through clearer positioning and more effective marketing.
Alongside this, we are putting the right systems in place to support growth, helping them scale effectivly.
We are partnering with Courtney Downing Estates to drive revenue through clearer positioning and more effective marketing.
Alongside this, we are putting the right systems in place to support growth, helping them scale effectivly.
Courtney Downing Estates:
Case Study
About Courtney Downing Estates
Courtney Downing Estates is an independent, family-run estate agency offering residential sales, lettings and auction services across Warwickshire, Shropshire and the West Midlands.
The team combines deep market insight with hands-on support from valuation to completion. They focus on strong relationships rather than transactional volume — personally attending every viewing, providing flexible communication outside rigid office hours, and showcasing properties across all major portals to attract serious buyers and tenants.
Their service is designed to be smooth, transparent and tailored to each client’s needs, ensuring every homeowner, buyer, landlord or tenant feels supported and confident throughout the process.
The Challenge
As a founder-led, family-run estate agency, Courtney Downing Estates has been built on strong relationships, local knowledge and a very hands-on approach. With a small team spending most days out on viewings, valuations and client meetings, the business feels constantly busy — but largely due to limited capacity rather than scalable growth.
The real challenge was strengthening the business as a whole: putting the right foundations in place, bringing in skills that were lacking internally, and ensuring growth was sustainable rather than simply increasing workload.
While Courtney Downing Estates had developed a strong presence across Shropshire and the West Midlands, there was clear room to grow. At the same time, the business wanted to expand into Warwickshire — transferring what worked into a new, highly competitive market with no existing brand awareness, and building traction to become a recognised, trusted local name. To do this effectively, the business needed fresh perspective, broader skill sets and time to step back and think strategically, while still delivering a high-touch service day to day.
How findingNorth is helping
Strategic Review & Growth Planning
Working closely with the team to critically review the business, identify strengths and differentiators, understand market demand and gaps, and shape a clear strategic growth plan.
Refining Positioning, Routes to Market & Expansion Plans
Helping sharpen positioning and assess the most effective routes to market, while supporting the planned expansion into Warwickshire alongside continued growth across Shropshire and the West Midlands.
Redeveloping their Website, SEO & Local Visibility
Redeveloping the website to better showcase what makes Courtney Downing Estates unique, clearly communicate why clients should choose them, improve user experience and calls to action, and support growth through SEO and local search across key locations.
Delivering Omni-Channel Marketing & Campaigns
Expanding activity across social media, paid advertising and search, delivering integrated campaigns — including the 0.5% selling fee campaign — supported by targeted ads and dedicated landing pages.
Lead Generation, CRM & Nurture Systems in Place
Implementing CRM and email marketing systems to capture enquiries, nurture leads, improve follow-up and ensure no opportunities are missed as activity increases.
Elevating Property Marketing & Brand Presence
Working with the team to deliver high-quality property marketing, including photography, video walkthroughs and drone footage, helping listings stand out online while building a stronger, more recognisable brand.
Results
Working together, Courtney Downing Estates has moved from feeling busy to operating with clearer focus and direction. Stronger positioning and a more joined-up approach to marketing have helped the business win more instructions and improve performance across all three regions — Shropshire, the West Midlands and Warwickshire.
The launch into Warwickshire has delivered early, tangible results. From starting with no active properties in the area, Courtney Downing Estates has secured seven properties within three months, building early momentum in a highly competitive market. Increased brand awareness, clearer messaging and improved local visibility have all contributed to this traction.
Across the wider business, improvements to the website, marketing activity and lead handling have reduced drop-offs between enquiry and instruction, leading to higher conversion levels and improved revenue. Combined with better systems and clearer direction, the business is now growing in a way that supports long-term sustainability, not just fuller diaries.
