We are partnering with RatGate to drive revenue through clearer positioning, stronger partnerships and more effective marketing.
Alongside this, we are putting the right systems in place to support growth, helping them scale activity whilst building trust with customers and distributors.
We are partnering with RatGate to drive revenue through clearer positioning, stronger partnerships and more effective marketing.
Alongside this, we are putting the right systems in place to support growth, helping them scale activity and build trust with customers and distributors.
RatGate Case Study
About RatGate
RatGate manufacture highly effective rodent prevention devices that stop rats entering properties via the drainage system.
The business is founder-led and independently run, with a strong focus on practical problem-solving, quality and long-term results. Their patented, UK-manufactured solution fits neatly inside the drain, allowing water and waste to flow freely while preventing rodent access.
Built from durable stainless steel and designed to be humane and poison-free, RatGate is trusted by pest control professionals, distributors and commercial clients as a reliable, long-term approach to rodent prevention.
The Challenge
As a founder-led business with a small, hands-on team, RatGate had grown through hard work, product quality and strong relationships. But growth had begun to plateau.
The business needed outside thinking, new skills and fresh perspective to challenge assumptions, sharpen focus and move beyond what had worked so far.
With limited internal capacity and no clear processes to support scale, it was becoming harder to grow sales, manage partnerships and confidently plan the next stage of the business.
How findingNorth is helping
Strategic Review & Growth Planning
Taking an outside, objective look at the business to create clear growth strategies, and iterating over time. This helps identify where revenue is being generated, where opportunities are being missed, and what needs to change to move beyond plateaued growth.
Target Audience and Opportunity Mapping
Clarifying who RatGate serves best and how different customers buy. This uncovers gaps and opportunities, helping focus time and energy on the audiences most likely to drive meaningful revenue growth.
Routes to Market and Sales Support
Helping RatGate understand the best ways to get their product in front of the right customers. This includes reviewing how sales are happening, where partnerships work best, and supporting sales conversations with clearer structure, focus and materials — so effort is spent where it matters most.
Positioning, Messaging and Content
Refining how RatGate presents itself, what it says, and how it says it. This ensures messaging is clear, consistent and resonates with customers, whilst giving sales and partners the tools they need to explain the value confidently.
Website & Digital Presence Improvements
Refreshing RatGate’s website and digital channels so they work harder for the business day to day. The focus is on making it easier for customers and partners to understand the product, trust the brand and take the next step, supported by ongoing content and social activity to keep RatGate visible and relevant.
Putting in Place Systems for Scalable Growth
Putting the right systems in place to support growth at every stage. This includes helping RatGate better manage customers and partnerships, consistently follow up and nurture prospects, and handle increased sales activity — allowing the business to scale while maintaining a high level of service.
Results
Through a clearer strategy, sharper focus and consistent execution, RatGate has moved from steady but slowing growth to a period of sustained acceleration.
Prior to working with findingNorth, the business was growing at an average rate of 18.5%. Since then, growth has increased to around 38% year on year, reflecting a significant uplift in commercial momentum.
This accelerated growth is being driven by a combination of large customer wins, increased sales volumes from existing customers, and the successful onboarding of new customers. Clearer positioning and messaging are improving confidence in sales conversations, while stronger partnerships and more consistent marketing activity are increasing brand awareness across both the pest control and drainage sectors — online and face to face.
Together, these changes are helping turn interest into repeatable, scalable sales activity and laying the foundations for continued, sustainable growth.
